Shift
client:
Nike - Design Hackaton
A two week design sprint to re-think the running experience and increase the power of community.
Not all those who wander are lost
Exploring seemingly unrelated areas is crucial for keeping design ideas fresh and bringing truly groundbreaking concepts to life. While this approach might not yield immediate results, it's a worthwhile investment with exponential outcomes once the dots start connecting.
Personas
User journey
Generative research
A 1-minute teaser shot and edited in less than a day
It’s definitely not the best footage I’ve ever put together — but when you're working on early-stage projects, quality isn’t always the top priority. What really matters is moving fast, testing ideas quickly, and working in short sprints instead of spending weeks perfecting something you’re not even sure people want.
Storyboard
Animatic
Premiere