Next Perception
client:
Re:Lab
Way more than a car dashboard. A smart ecosystem that tunes into the driver's psychological and physical state, making driving less boring and much more safe.
research
The key role of scientific research and testing for great design
Starting with data is essential not only for objectively evaluating mistakes and refining solutions but also for delving beyond common knowledge and biases. Data are crucial to avoid the false consensus bias, the most common pitfall in the design field.
Interviews
A/B testing
Data analysis
UX/UI
Flat-minimal UI to reduce graphic computation for a smoother UX
Car dashboards often operate on underpowered CPUs, even in high-end vehicles. Laggy experiences not only compromise the user experience and brand positioning but also divert driver attention and increase frustration, leading to hazardous actions.
User story
Optimization
Gamification
