Hoop

client:

Alma Cube

The first professional networking platform based on personalities, workflow and expectations.

research

GPT won't replace real interviews

Interviews always need a script, but throwing in new questions based on cues is crucial. Most importantly, human are extremely good at complaining, helping us framing the right pains to build successful products

User journey map results for a freelance personaUser journey map result for a recruiter personaUser journey map result for a student persona
research

Simplify at the beginning

Sketching wireframes right away inevitably moves the focus from the UX to the UI. A user-flow-first approach directs efforts toward the UX, sets a solid base to streamline collaboration, and reduces coding efforts by eliminating redundant components.

Miro board used during the research to simplify the user flows
UX-UI

Standing out, but how much?

Users prefer your site to function similarly to those they already use, so "copying" is often necessary. But where do we draw the line between familiarity and uniqueness? Main layout and user flow: do not reinvent the wheel. Get creative on anything else.

Homepage desktop mockupHomepage mobile mockupProfile section desktop mockupProfile section mobile mockupProfile section eidt mode desktop mockupProfile section edit mode mobile mockupProject section desktop mockupProject section mobile desktop