Hoop
client:
Alma Cube
The first professional networking platform based on personalities, workflow and expectations.
GPT won't replace real interviews
Interviews always need a script, but throwing in new questions based on cues is crucial. Most importantly, human are extremely good at complaining, helping us framing the right pains to build successful products
Interviews
User journey
Personas
Simplify at the beginning
Sketching wireframes right away inevitably moves the focus from the UX to the UI. A user-flow-first approach directs efforts toward the UX, sets a solid base to streamline collaboration, and reduces coding efforts by eliminating redundant components.
User flow
Prioritization
Normalization
Standing out, but how much?
Users prefer your site to function similarly to those they already use, so "copying" is often necessary. But where do we draw the line between familiarity and uniqueness? Main layout and user flow: do not reinvent the wheel. Get creative on anything else.
Branding
Responsiveness
Design system
