Cube ®
client:
Atlas Concorde
Bathroom furniture crafted from stoneware tiles, expanding the tile business into a new field.
research
Brainstorming is not the way
Daring to innovate carries the risk of failure. Creative people need individual time to let ideas marinate, without rushing to average conclusions fearing group's judgment. Focus groups are key to get input, but loneliness is where the magic happens.
2d modeling
Using or avoiding trends?
There is nothing special about looking like everyone else. However, sometimes projects want to be intentionally 'fashionable,' and that's the case in the world of interiors, heavily influenced by magazines and media, which set clear trends for what customers expect and desire.
